Writer. Doer. Builder · Operator

Building businesses that help small teams win.

I’m Syed Sazzadul Bari – I’ve spent 10 years building and scaling digital products across startups and global brands. Today I help companies grow with strategy that actually ships.

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30M+ users reached
Years of experience
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People reached
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Companies worked with
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My story

From a first side-hustle to leading teams.

This is my personal site, where I share my journey: lessons learned, mistakes made, and the big wins. If you’re building something online, or want to, you’re in the right place.
I started my first business at 16 selling custom stationery, and I’ve been hooked on building ever since.
Where I've worked

A career built across industries.

2021 — Present

Head of Growth

Northwind Digital — leading a 25-person growth team.
2017 — 2021

Product Manager

BrightLayer — shipped products used by millions.
2014 — 2017

Marketing Lead

Orbit Labs — grew the brand from zero to 500k users.
My projects

Things I'm building.

A quick look at what’s live, what I’m building and what’s coming. Each one is built to be useful, and your support helps it grow.
● Live now
Service

Northwind Digital

A growth agency helping small teams get found and convert.
● Building
Product

Pathway CRM

A lightweight CRM for tracking relationships and deals.
● Planned
Course

Founder Playbook

A practical course on starting and scaling a business.
My expertise

What I'm best at.

Ten years across growth, product and leadership have shaped a few things I do exceptionally well. This is where I can help you the most.
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Growth Strategy

Plans that turn attention into customers.
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SEO & Content

Content that ranks and keeps compounding.
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Team Leadership

Building teams that deliver, together.
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Product Management

From idea to a product people love to use.
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Email & Lifecycle

Automation that nurtures every lead.
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Advising & Investing

Clear guidance for founders and early teams.
Want to see how these skills can work for you?
My writings

Notes on building, honestly.

“Time and energy are your most valuable currency. Choose wisely who and what you give them to.”
— Alex Morgan

Looking for a collaborator?

I advise founders and teams that have found product-market fit and are ready to scale.
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