Search behavior has changed more in the last 18 months than in the previous 10 years combined. If you’re still optimizing like it’s 2023, you’re invisible to over 40% of potential traffic. In 2025, SEO is no longer about ranking on Google alone. People search across Instagram, YouTube, ChatGPT, LinkedIn, and even browser-integrated AI tools. […]

The way people search is changing faster than most marketers are willing to admit. Traditional organic traffic — especially informational traffic — is shrinking as AI platforms handle more of the queries that once belonged to Google. Chat-based search is now a primary discovery layer. But here’s the real shift: visitors from AI-based discovery convert